If you’re in a company chance are you’ve been on a business trip or event at least once. Perhaps you’re reading this article because you’re given a task on throwing a business event. A business event is similar to a party, but the differences are that you’re going to promote your products or services to investors or clients before the small party starts.
In this article, we’re going to help you out as we’re going to give three tips on how to throw a business event that will please you, your boss and your clients, read more to find out about it.
Use Professional Services
If by any chances that you don’t have much time, money or the skills to plan this, consider hiring professional services to help you in planning the event.
To make the organizing much easier for the professionals make sure that you describe everything that you want, starting from the venue, the topic of the event and even showing the target of the clients and the investor in your event. There are many corporate event services out there, make sure to hire them in case you need help on planning the event.
Make a List of Everything
When planning on the party, make sure that you have a list of everything that you need. This list can start from the guest, topic of the event, catering, and even souvenir, in case your company plans on giving it out to the people on the event.
Having this list will help a lot in case you’re in the middle of planning the event, and might also help you from overlooking an important aspect of the event.
Tip: Avoid foods that might trigger an allergy, such as seafood, nuts and many more, consider going to the safest route. Or provide other food options for those who have an allergy or on a special diet, which will make the clients happy that you did this.
Create a Marketing Plan
Remember that this is not a party, it’s still a business event, so make sure that you create a marketing plan that fits the target that will be there. Depending on the type of event and the audience, marketing plan might appear in the form of email, print, radio, online sharing, and many more.
If you don’t know or stuck in a rut on planning your marketing plan, don’t be shy to ask your superior, it’s better to do this to avoid any mistakes which will damage your company’s name.